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The Politics of Marketing the Labour Party

Overview of attention for book
The Politics of Marketing the Labour Party
Palgrave Macmillan

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Inside the Political Market
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    Chapter 2 To Educate or Persuade?
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    Chapter 3 The Challenge of Symbolic Communication
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    Chapter 4 Admass Politics
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    Chapter 5 Selling the Party
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    Chapter 6 Designer Labour
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    Chapter 7 Market Research Socialism
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    Chapter 8 The New Right Ascendancy
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    Chapter 9 Brand ‘New’ Labour?
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    Chapter 10 Conclusion: Everything Must Go
Attention for Chapter 7: Market Research Socialism
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