↓ Skip to main content

Marketing Management

Overview of attention for book
Marketing Management
Springer International Publishing
Overall attention for this book and its chapters
Altmetric Badge

Mentioned by

twitter
2 X users
You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output. Click here to find out more.
Title
Marketing Management
Published by
Springer International Publishing, January 2021
DOI 10.1007/978-3-030-66916-4
ISBNs
978-3-03-066915-7, 978-3-03-066916-4
Authors

Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, S. M. Riad Shams

X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.