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Coca-globalization : following soft drinks from New York to New Guinea

Overview of attention for book
Cover of 'Coca-globalization : following soft drinks from New York to New Guinea'

Table of Contents

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    Book Overview
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    Chapter 1 The Social Life of Worldly Things
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    Chapter 2 Glocalizing Coca-Cola
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    Chapter 3 Qualifying Products
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    Chapter 4 A Network of Perspectives
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    Chapter 5 Corporations, Consumers, and New Strategies of Citizenship
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    Chapter 6 Shareholder Activism
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    Chapter 7 Pouring Rights
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    Chapter 8 Conclusion
Attention for Chapter 2: Glocalizing Coca-Cola
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