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Digital strategies in the pharmaceutical industry
Overview of attention for book
Table of Contents
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Book Overview
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Chapter 1
Introduction
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Chapter 2
Principles of pharmaceutical digital strategy
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Chapter 3
A decade of digital strategy in the pharmaceutical industry
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Chapter 4
Digital strategy is critical across the pharmaceutical value chain
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Chapter 5
Digital strategies in research and development (R&D)
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Chapter 6
Digital strategies in manufacturing and supply chain
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Chapter 7
Digital strategies in pharmaceutical distribution
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Chapter 8
Digital strategies in marketing and sales
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Chapter 9
Digital strategies in marketing to the physician
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Chapter 10
Digital strategies in marketing to the consumer
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Chapter 11
Digital strategies in health service delivery
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Chapter 12
Digital technology management in the pharmaceutical industry
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Chapter 13
The future of pharmaceutical digital strategy
Overall attention for this book and its chapters
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Mentioned by
news
2
news outlets
syllabi
2
institutions with syllabi
Citations
dimensions_citation
5
Dimensions
Readers on
mendeley
46
Mendeley
Book overview
1. Introduction
2. Principles of pharmaceutical digital strategy
3. A decade of digital strategy in the pharmaceutical industry
4. Digital strategy is critical across the pharmaceutical value chain
5. Digital strategies in research and development (R&D)
6. Digital strategies in manufacturing and supply chain
7. Digital strategies in pharmaceutical distribution
8. Digital strategies in marketing and sales
9. Digital strategies in marketing to the physician
10. Digital strategies in marketing to the consumer
11. Digital strategies in health service delivery
12. Digital technology management in the pharmaceutical industry
13. The future of pharmaceutical digital strategy
Summary
News
Syllabi
Dimensions citations
This data is correct as of December 2015 - for more up to date information, please visit
https://opensyllabus.org/
So far, Altmetric has seen this research output assigned in
3
syllabi from
2
institutions on Open Syllabus Project.
Institution
Syllabi count
Course subject areas covered
Sun Yat-Sen University of Medical Sciences
2
Civil Engineering, Nursing, Biology
Unknown
1
Economics, Business, History, Law