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Why popcorn costs so much at the movies : and other pricing puzzles

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Cover of 'Why popcorn costs so much at the movies : and other pricing puzzles'

Table of Contents

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    Book Overview
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    Chapter 1 Price and the “Law of Unintended Consequences”
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    Chapter 2 Pricing Lemons, Views, and University Housing
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    Chapter 3 Why Sales
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    Chapter 4 Why Popcorn Costs So Much at the Movies
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    Chapter 5 Why So Many Coupons
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    Chapter 6 Why Some Goods Are Free
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    Chapter 7 Free Printers and Pricey Ink Cartridges
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    Chapter 8 Why Movie Ticket Prices Are All the Same
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    Chapter 9 Why So Many Prices End with “9”
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    Chapter 10 The Economics of Manufacturers’ Rebates
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    Chapter 11 The Psychology and Evolutionary Biology of Manufacturers’ Rebates
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    Chapter 12 The Question of Queues
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    Chapter 13 Why Men Earn More on Average than Women—And Always Will
Attention for Chapter 2: Pricing Lemons, Views, and University Housing
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