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Winning reputations : how to be your own spin doctor

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Cover of 'Winning reputations : how to be your own spin doctor'

Table of Contents

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    Book Overview
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    Chapter 1 A good reputation is worth fighting for
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    Chapter 2 Mastering your reputation: the first small steps
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    Chapter 3 Reputation as the new religion: the powers behind the movement
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    Chapter 4 Your reputation architecture: a blueprint for a winning reputation
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    Chapter 5 You are your PR: living out your reputation
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    Chapter 6 Reputation as performance art
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    Chapter 7 What the reputation consultants say … and don’t say
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    Chapter 8 The new e-economy: what it means for those building a winning reputation
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    Chapter 9 Spreading your gospel: how to turn your employees into your biggest fans
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    Chapter 10 Winning reputation case studies: learning from the best
Attention for Chapter 9: Spreading your gospel: how to turn your employees into your biggest fans
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Chapter title
Spreading your gospel: how to turn your employees into your biggest fans
Chapter number 9
Book title
Winning Reputations
Published by
Palgrave Macmillan, London, January 2002
DOI 10.1057/9781403937537_9
Book ISBNs
978-0-333-96365-4, 978-1-4039-3753-7
Authors

Chris Genasi

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