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Designer politics : how elections are won

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Cover of 'Designer politics : how elections are won'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: Propaganda and Political Marketing
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    Chapter 2 Crusted Agent to Media Expert: The Changing Face of Campaigns
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    Chapter 3 The Rise of Thatcher: Political Marketing’s Quantum Leap
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    Chapter 4 Marketing Triumphant: Falklands Fallout
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    Chapter 5 Towards the Permanent Campaign: the 1987 Election
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    Chapter 6 Government Publicity: Managing the News
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    Chapter 7 Government Advertising: Information or Propaganda?
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    Chapter 8 The Image-Makers Unbound: Marketing in the Post-Thatcher Era
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    Chapter 9 Thatcher’s Legacy: The Americanisation of British Politics?
Attention for Chapter 5: Towards the Permanent Campaign: the 1987 Election
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