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Social Computing and Social Media: Applications in Marketing, Learning, and Health

Overview of attention for book
Attention for Chapter: The Impact of Social Media Marketing on Impulse Buying
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Mentioned by

news
1 news outlet

Citations

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3 Dimensions

Readers on

mendeley
59 Mendeley
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Chapter title
The Impact of Social Media Marketing on Impulse Buying
Book title
Social Computing and Social Media: Applications in Marketing, Learning, and Health
Published by
Springer, Cham, July 2021
DOI 10.1007/978-3-030-77685-5_5
Book ISBNs
978-3-03-077684-8, 978-3-03-077685-5
Authors

Adheesh Budree, Warren Driver, Abongile Pandle, Gandidzanwa Tanaka, Budree, Adheesh, Driver, Warren, Pandle, Abongile, Tanaka, Gandidzanwa

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 59 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 59 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 5 8%
Student > Master 4 7%
Lecturer 3 5%
Student > Doctoral Student 3 5%
Professor > Associate Professor 2 3%
Other 5 8%
Unknown 37 63%
Readers by discipline Count As %
Business, Management and Accounting 15 25%
Economics, Econometrics and Finance 3 5%
Social Sciences 2 3%
Chemical Engineering 1 2%
Unknown 38 64%