Social Computing and Social Media: Applications in Marketing, Learning, and Health
Springer International Publishing
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Timeline
Mendeley readers
| Chapter title |
The Impact of Social Media Marketing on Impulse Buying
|
|---|---|
| Book title |
Social Computing and Social Media: Applications in Marketing, Learning, and Health
|
| Published by |
Springer, Cham, July 2021
|
| DOI | 10.1007/978-3-030-77685-5_5 |
| Book ISBNs |
978-3-03-077684-8, 978-3-03-077685-5
|
| Authors |
Adheesh Budree, Warren Driver, Abongile Pandle, Gandidzanwa Tanaka, Budree, Adheesh, Driver, Warren, Pandle, Abongile, Tanaka, Gandidzanwa |
Mendeley readers
The data shown below were compiled from readership statistics for 67 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 67 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 5 | 7% |
| Student > Master | 4 | 6% |
| Lecturer | 4 | 6% |
| Student > Doctoral Student | 3 | 4% |
| Professor > Associate Professor | 2 | 3% |
| Other | 7 | 10% |
| Unknown | 42 | 63% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 16 | 24% |
| Social Sciences | 3 | 4% |
| Economics, Econometrics and Finance | 3 | 4% |
| Unspecified | 1 | 1% |
| Chemical Engineering | 1 | 1% |
| Other | 0 | 0% |
| Unknown | 43 | 64% |