Table of Contents

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   Book Overview
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   Chapter 1 Science Communication
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   Chapter 2 The Communication Process
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   Chapter 3 The Communication Office
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   Chapter 4 Overview Of The Production Chain
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   Chapter 5 Target Groups
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   Chapter 6 Product Types
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   Chapter 7 Written Communication
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   Chapter 8 Press Releases
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    Chapter 9 Production Of Printed Products
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    Chapter 10 Visual Communication
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    Chapter 11 Technical Set-Up
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    Chapter 12 Distribution
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    Chapter 13 Evaluation and Archiving
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    Chapter 14 Making Websites
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    Chapter 15 Video Production
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    Chapter 16 Crisis Communication
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    Chapter 17 Guidelines for Scientists and Communicators
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    Chapter 18 How to Host a Press Conference
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    Chapter 19 Overcoming National Barriers
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    Chapter 20 Going Commercial
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    Chapter 21 Credibility in Science Communication
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    Chapter 22 The Hubble Space Telescope — A Public Outreach Case Study
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    Chapter 23 Community Initiatives
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    Chapter 24 Summary