Exploring the Family Identity as a Unique Competitive Advantage to Family Businesses in Developing a Relationship Marketing Orientation
Book chapter (June 2020)
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Wise Family Business
Overview of attention for book
Table of Contents
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Altmetric BadgeBook Overview
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Altmetric BadgeChapter 1 Introduction
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Altmetric BadgeChapter 2 Family Business Identity
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Altmetric BadgeChapter 3 The Nature of Family Business
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Altmetric BadgeChapter 4 Best Practices and Examples from Family Businesses
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Altmetric BadgeChapter 5 Overall Lessons and Analysis of the Company Cases
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Altmetric BadgeChapter 6 The Expert View: Proactive Communications—Building, Projecting and Preserving Reputation for Business Families and Family Businesses
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Altmetric BadgeChapter 7 Toolbox—A Process for Moving from Family Identity to Family Business Brand
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Altmetric BadgeChapter 8 Conclusion