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Kulturmarketing

Overview of attention for book
Cover of 'Kulturmarketing'

Table of Contents

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    Book Overview
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    Chapter 1 Kulturmarketing – Das Grundverständnis
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    Chapter 2 Informationsentscheidungen im Kulturmarketing
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    Chapter 3 Ziele im Kulturmarketing
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    Chapter 4 Positionierungsentscheidungen im Kulturmarketing
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    Chapter 5 Strategien im Kulturmarketing
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    Chapter 6 Instrumente im Kulturmarketing
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    Chapter 7 Social Media im Kulturmarketing
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    Chapter 8 Beschaffungsmarketing im Kulturbereich
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    Chapter 9 Implementierung des Kulturmarketing
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    Chapter 10 Controlling im Kulturmarketing
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    Chapter 11 Kulturmarketing – Herausforderungen der Zukunft
Attention for Chapter 4: Positionierungsentscheidungen im Kulturmarketing
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Citations

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