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The New Public Diplomacy

Overview of attention for book
Attention for Chapter 9: Making a National Brand
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Readers on

mendeley
36 Mendeley
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Chapter title
Making a National Brand
Chapter number 9
Book title
The New Public Diplomacy
Published by
Palgrave Macmillan, London, January 2005
DOI 10.1057/9780230554931_9
Book ISBNs
978-0-230-53554-1, 978-0-230-55493-1
Authors

Wally Olins, Olins, Wally

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 36 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 36 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 8 22%
Student > Bachelor 6 17%
Unspecified 2 6%
Student > Postgraduate 2 6%
Lecturer 1 3%
Other 6 17%
Unknown 11 31%
Readers by discipline Count As %
Social Sciences 15 42%
Arts and Humanities 4 11%
Business, Management and Accounting 3 8%
Unspecified 1 3%
Economics, Econometrics and Finance 1 3%
Other 1 3%
Unknown 11 31%