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| Chapter title |
Managing Customer Value and the Value Proposition
|
|---|---|
| Chapter number | 9 |
| Book title |
Operations Strategy
|
| Published by |
Palgrave, London, January 2002
|
| DOI | 10.1007/978-1-4039-1446-0_9 |
| Book ISBNs |
978-0-333-96112-4, 978-1-4039-1446-0
|
| Authors |
David Walters |