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Business Model Pioneers

Overview of attention for book
Cover of 'Business Model Pioneers'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 The Business Model Concept
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    Chapter 3 Striving for Customer Benefit: The Case of Aldi
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    Chapter 4 Pure Beauty: The Case of The Body Shop
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    Chapter 5 Globalizing Coffee Culture: The Case of Starbucks
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    Chapter 6 Customized and Built to Order: The Case of Dell
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    Chapter 7 Creating the Global Shopping Mall: The Case of Amazon
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    Chapter 8 Beyond the Search Engine: The Case of Google
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    Chapter 9 Journalism 2.0: The Case of the Huffington Post
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    Chapter 10 Making People Happy: The Case of the Walt Disney Company
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    Chapter 11 Entertainment on Demand: The Case of Netflix
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    Chapter 12 Passion for Music: The Case of Spotify
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    Chapter 13 Democracy in Education: The Case of edX
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    Chapter 14 Pioneer in the Skies: The Case of Southwest Airlines
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    Chapter 15 Driving Against the Tide: The Case of Tesla Motors
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    Chapter 16 Managing Complexity: The Case of Siemens
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    Chapter 17 Key Learnings: How to Start a Pioneering Business Model?
Attention for Chapter 15: Driving Against the Tide: The Case of Tesla Motors
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