Omnichannel-based value creation through the activation of business model themes: A multi-case exploration of retail firms
Article in ESIC MARKET Economic and Business Journal (April 2024)
The most recent citing publications are shown below. View all 35 publications that cite this research output on Dimensions.
Article in ESIC MARKET Economic and Business Journal (April 2024)
Article in Journal of Management and Business Insight (March 2024)
Article in Heliyon (February 2024)