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Brand Management

Overview of attention for book
Brand Management
Springer International Publishing
Attention for Chapter: Brand Mergers and Acquisitions
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Chapter title
Brand Mergers and Acquisitions
Book title
Brand Management
Published by
Palgrave Macmillan, Cham, April 2021
DOI 10.1007/978-3-030-66119-9_10
Book ISBNs
978-3-03-066118-2, 978-3-03-066119-9
Authors

Emmanuel Mogaji

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