Brand Management
Springer International Publishing
Title |
Brand Management
|
---|---|
Published by |
Springer International Publishing, January 2021
|
DOI | 10.1007/978-3-030-66119-9 |
ISBNs |
978-3-03-066118-2, 978-3-03-066119-9
|
Authors |
Emmanuel Mogaji |
Country | Count | As % |
---|---|---|
United Kingdom | 12 | 29% |
Nigeria | 4 | 10% |
Spain | 1 | 2% |
Brazil | 1 | 2% |
Denmark | 1 | 2% |
Sweden | 1 | 2% |
Netherlands | 1 | 2% |
India | 1 | 2% |
United States | 1 | 2% |
Other | 3 | 7% |
Unknown | 16 | 38% |
Type | Count | As % |
---|---|---|
Members of the public | 32 | 76% |
Scientists | 8 | 19% |
Practitioners (doctors, other healthcare professionals) | 1 | 2% |
Unknown | 1 | 2% |
Country | Count | As % |
---|---|---|
Unknown | 39 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 5 | 13% |
Unspecified | 2 | 5% |
Student > Ph. D. Student | 2 | 5% |
Student > Doctoral Student | 1 | 3% |
Librarian | 1 | 3% |
Other | 2 | 5% |
Unknown | 26 | 67% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 15% |
Unspecified | 3 | 8% |
Social Sciences | 2 | 5% |
Arts and Humanities | 1 | 3% |
Engineering | 1 | 3% |
Other | 1 | 3% |
Unknown | 25 | 64% |