Brand Management

Overview of attention for book

Brand Management

Springer International Publishing

Overall attention for this book and its chapters

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So far, Altmetric has seen 77 X posts from 42 X users, with an upper bound of 195,242 followers.

RT @e_mogaji: It is a pleasure to share with you my newly published textbook on Brand Management. Available at https://t.co/ddcJG5hCqQ Th…

RT @e_mogaji: It is a pleasure to share with you my newly published textbook on Brand Management. Available at https://t.co/ddcJG5hCqQ Th…

RT @e_mogaji: Sample Chapter 10 - Brand Mergers and Acquisitions - https://t.co/7572qfShcK

RT @e_mogaji: Sample Chapter 12- Contemporary Issues in Brand Management- https://t.co/k4uilkGiH5

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