Entertainment-Education Behind the Scenes

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Springer International Publishing

Attention for Chapter: The Emotional Flow Hypothesis in Entertainment-Education Narratives: Theory, Empirical Evidence, and Open Questions

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RT @ophiryotam: Got my physical copy of this beauty in the mail today! Read our (@lsangalang and Joe Cappella of @AnnenbergPenn) #openacces…

RT @ophiryotam: Got my physical copy of this beauty in the mail today! Read our (@lsangalang and Joe Cappella of @AnnenbergPenn) #openacces…

Got my physical copy of this beauty in the mail today! Read our (@lsangalang and Joe Cappella of @AnnenbergPenn) #openaccess chapter on emotional flow in Entertainment-Education narratives here: https://t.co/E7TYrl6LXP https://t.co/4r5Rjz8txz

Surprising findings! No evidence that health messages that prompt viewers to shift between emotional states are more persuasive

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