Sloppy targeting of Chinese voters in the 2020 New Zealand general election: an exploration of National and Labour’s targeting strategies
Article in Political Science (May 2023)
The most recent citing publications are shown below. View all 8 publications that cite this research output on Dimensions.
Trump’s Marketing Strategy and Communication in Government and the 2020 Election: Failing to Adjust to the White House and Governing
Book chapter (December 2021)
Marketing Scholars and Political Marketing: the Pragmatic and Principled Reasons for Why Marketing Academics Should Research the Use of Marketing in the Political Arena
Article in Customer Needs and Solutions (February 2019)