HCI in Business
Springer International Publishing
Chapter title |
Effects of Social Distance and Matching Message Orientation on Consumers’ Product Evaluation
|
---|---|
Chapter number | 76 |
Book title |
HCI in Business
|
Published by |
Springer International Publishing, January 2014
|
DOI | 10.1007/978-3-319-07293-7_76 |
Book ISBNs |
978-3-31-907292-0, 978-3-31-907293-7
|
Authors |
Lu Yang, Jin Chen, Bernard C. Y. Tan |
Editors |
Fiona Fui-Hoon Nah |
Country | Count | As % |
---|---|---|
Japan | 1 | 17% |
Unknown | 5 | 83% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 2 | 33% |
Unspecified | 1 | 17% |
Researcher | 1 | 17% |
Lecturer | 1 | 17% |
Student > Master | 1 | 17% |
Other | 0 | 0% |
Readers by discipline | Count | As % |
---|---|---|
Computer Science | 2 | 33% |
Environmental Science | 1 | 17% |
Unspecified | 1 | 17% |
Psychology | 1 | 17% |
Economics, Econometrics and Finance | 1 | 17% |
Other | 0 | 0% |