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Timeline
Mendeley readers
Chapter title |
Storytelling in Advertising: From Narrative to Brand Distinctiveness
|
---|---|
Chapter number | 48 |
Book title |
Advances in Design and Digital Communication
|
Published by |
Springer, Cham, November 2020
|
DOI | 10.1007/978-3-030-61671-7_48 |
Book ISBNs |
978-3-03-061670-0, 978-3-03-061671-7
|
Authors |
Sara Santos, Pedro Espírito Santo, Sónia Ferreira, Santos, Sara, Espírito Santo, Pedro, Ferreira, Sónia |
Mendeley readers
The data shown below were compiled from readership statistics for 28 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 28 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 2 | 7% |
Student > Doctoral Student | 2 | 7% |
Student > Master | 2 | 7% |
Student > Postgraduate | 2 | 7% |
Professor > Associate Professor | 2 | 7% |
Other | 2 | 7% |
Unknown | 16 | 57% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 6 | 21% |
Arts and Humanities | 3 | 11% |
Unspecified | 2 | 7% |
Social Sciences | 1 | 4% |
Unknown | 16 | 57% |