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Chapter title |
Market Communication
|
---|---|
Chapter number | 5 |
Book title |
Behavioral Economics and Finance Leadership
|
Published by |
Springer, Cham, January 2020
|
DOI | 10.1007/978-3-030-54330-3_5 |
Book ISBNs |
978-3-03-054329-7, 978-3-03-054330-3
|
Authors |
Julia Puaschunder, Puaschunder, Julia |