Rediscovering the Essentiality of Marketing
Springer International Publishing
Title |
Rediscovering the Essentiality of Marketing
|
---|---|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-29877-1 |
ISBNs |
978-3-31-929876-4, 978-3-31-929877-1
|
Editors |
Luca Petruzzellis, Russell S. Winer |
Country | Count | As % |
---|---|---|
India | 2 | 17% |
Japan | 1 | 8% |
Netherlands | 1 | 8% |
Spain | 1 | 8% |
Grenada | 1 | 8% |
Belgium | 1 | 8% |
Unknown | 5 | 42% |
Type | Count | As % |
---|---|---|
Members of the public | 12 | 100% |
Country | Count | As % |
---|---|---|
United States | 1 | <1% |
Unknown | 106 | 99% |
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 25 | 23% |
Student > Ph. D. Student | 16 | 15% |
Student > Bachelor | 14 | 13% |
Student > Doctoral Student | 12 | 11% |
Lecturer | 5 | 5% |
Other | 13 | 12% |
Unknown | 22 | 21% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 43 | 40% |
Economics, Econometrics and Finance | 15 | 14% |
Social Sciences | 7 | 7% |
Psychology | 3 | 3% |
Computer Science | 3 | 3% |
Other | 10 | 9% |
Unknown | 26 | 24% |