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Political Marketing in the 2019 Canadian Federal Election

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Cover of 'Political Marketing in the 2019 Canadian Federal Election'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction: The 2019 Canadian Federal Election
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    Chapter 2 The New (Old) Trudeau in 2019: The Challenges and Potential for Branding Prime Ministers in Government
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    Chapter 3 Andrew Scheer and the Post-Harper Conservative Party: Materialist, Post-Materialist and Negative Branding
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    Chapter 4 Gliding In On a Wing and a Prayer: Jagmeet Singh and the NDP
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    Chapter 5 The Bloc Is Back!: The Resurgence of the Bloc Québécois in 2019
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    Chapter 6 The Populist Impact: The People’s Party and the Green Party
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    Chapter 7 Go Knock Doors: “New” Dimensions in Market Intelligence
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    Chapter 8 Voters as Consumers of Durable Goods
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    Chapter 9 Divide Et Impera : Wedge Politics in the 2019 Canadian Federal Election
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    Chapter 10 Conclusion: Déjà Vu All Over Again?
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