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X Demographics
Mendeley readers
Attention Score in Context
| Title |
The Rise of Storytelling as the New Marketing
|
|---|---|
| Published in |
Publishing Research Quarterly, March 2012
|
| DOI | 10.1007/s12109-012-9264-5 |
| Authors |
Joe Pulizzi |
X Demographics
The data shown below were collected from the profiles of 5 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Australia | 1 | 20% |
| Philippines | 1 | 20% |
| Unknown | 3 | 60% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 4 | 80% |
| Scientists | 1 | 20% |
Mendeley readers
The data shown below were compiled from readership statistics for 856 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 5 | <1% |
| Spain | 2 | <1% |
| Zimbabwe | 1 | <1% |
| Vietnam | 1 | <1% |
| Australia | 1 | <1% |
| Malaysia | 1 | <1% |
| Brazil | 1 | <1% |
| Pakistan | 1 | <1% |
| United States | 1 | <1% |
| Other | 1 | <1% |
| Unknown | 841 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 243 | 28% |
| Student > Bachelor | 152 | 18% |
| Student > Ph. D. Student | 59 | 7% |
| Student > Postgraduate | 33 | 4% |
| Lecturer | 25 | 3% |
| Other | 95 | 11% |
| Unknown | 249 | 29% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 336 | 39% |
| Social Sciences | 96 | 11% |
| Economics, Econometrics and Finance | 43 | 5% |
| Arts and Humanities | 36 | 4% |
| Computer Science | 18 | 2% |
| Other | 59 | 7% |
| Unknown | 268 | 31% |
Attention Score in Context
This research output has an Altmetric Attention Score of 14. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 07 January 2023.
All research outputs
#2,222,999
of 23,504,694 outputs
Outputs from Publishing Research Quarterly
#24
of 254 outputs
Outputs of similar age
#14,733
of 177,784 outputs
Outputs of similar age from Publishing Research Quarterly
#1
of 3 outputs
Altmetric has tracked 23,504,694 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 90th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 254 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 6.1. This one has done particularly well, scoring higher than 90% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 177,784 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 91% of its contemporaries.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them