Allgemeine Betriebswirtschaftslehre
Springer Fachmedien Wiesbaden
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Timeline
Mendeley readers
| Chapter title |
Marketingmix
|
|---|---|
| Chapter number | 10 |
| Book title |
Allgemeine Betriebswirtschaftslehre
|
| Published by |
Springer Gabler, Wiesbaden, May 2020
|
| DOI | 10.1007/978-3-658-27246-3_10 |
| Book ISBNs |
978-3-65-827245-6, 978-3-65-827246-3
|
| Authors |
Jean-Paul Thommen, Ann-Kristin Achleitner, Dirk Ulrich Gilbert, Dirk Hachmeister, Svenja Jarchow, Gernot Kaiser |
Mendeley readers
The data shown below were compiled from readership statistics for 45 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 45 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 9 | 20% |
| Student > Bachelor | 7 | 16% |
| Student > Ph. D. Student | 4 | 9% |
| Student > Doctoral Student | 3 | 7% |
| Lecturer > Senior Lecturer | 2 | 4% |
| Other | 2 | 4% |
| Unknown | 18 | 40% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 16 | 36% |
| Economics, Econometrics and Finance | 4 | 9% |
| Social Sciences | 2 | 4% |
| Engineering | 2 | 4% |
| Psychology | 1 | 2% |
| Other | 2 | 4% |
| Unknown | 18 | 40% |