Higher Education Marketing in Africa
Springer International Publishing
Chapter title |
Co-creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process
|
---|---|
Chapter number | 2 |
Book title |
Higher Education Marketing in Africa
|
Published by |
Palgrave Macmillan, Cham, January 2020
|
DOI | 10.1007/978-3-030-39379-3_2 |
Book ISBNs |
978-3-03-039378-6, 978-3-03-039379-3
|
Authors |
Robert Ebo Hinson, Emmanuel Mogaji |
Country | Count | As % |
---|---|---|
Ghana | 1 | 50% |
United Kingdom | 1 | 50% |
Type | Count | As % |
---|---|---|
Members of the public | 1 | 50% |
Scientists | 1 | 50% |
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 1 | 25% |
Lecturer | 1 | 25% |
Unknown | 2 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 1 | 25% |
Economics, Econometrics and Finance | 1 | 25% |
Unknown | 2 | 50% |