Advances in Digital Marketing and eCommerce
Springer International Publishing
Chapter title |
The Effect of App Quality and Compatibility on Consumers’ Omnichannel (OC) App Adoption and Loyalty: Comparison of US and Korean Consumers
|
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Chapter number | 21 |
Book title |
Advances in Digital Marketing and eCommerce
|
Published by |
Springer, Cham, January 2020
|
DOI | 10.1007/978-3-030-47595-6_21 |
Book ISBNs |
978-3-03-047594-9, 978-3-03-047595-6
|
Authors |
Joonyong Park, Renee B. Kim |
Country | Count | As % |
---|---|---|
Unknown | 13 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Professor > Associate Professor | 4 | 31% |
Professor | 1 | 8% |
Unspecified | 1 | 8% |
Researcher | 1 | 8% |
Lecturer | 1 | 8% |
Other | 0 | 0% |
Unknown | 5 | 38% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 38% |
Unspecified | 1 | 8% |
Social Sciences | 1 | 8% |
Engineering | 1 | 8% |
Unknown | 5 | 38% |