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Mendeley readers
Chapter title |
A Model for Evaluating Converging Media for Advertising Purposes
|
---|---|
Chapter number | 18 |
Book title |
Media Convergence Handbook - Vol. 2
|
Published by |
Springer Berlin Heidelberg, May 2016
|
DOI | 10.1007/978-3-642-54487-3_18 |
Book ISBNs |
978-3-64-254486-6, 978-3-64-254487-3
|
Authors |
Mattias Svahn, Richard Wahlund, Marie Denward, Claudia Rademaker, Patrik Nilsson, Svahn, Mattias, Wahlund, Richard, Denward, Marie, Rademaker, Claudia, Nilsson, Patrik |
Editors |
Artur Lugmayr, Cinzia Dal Zotto |
Mendeley readers
The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Librarian | 1 | 33% |
Student > Ph. D. Student | 1 | 33% |
Unknown | 1 | 33% |
Readers by discipline | Count | As % |
---|---|---|
Computer Science | 1 | 33% |
Unknown | 2 | 67% |