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Media Convergence Handbook - Vol. 2

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Cover of 'Media Convergence Handbook - Vol. 2'

Table of Contents

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    Book Overview
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    Chapter 1 Media Convergence as Evolutionary Process
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    Chapter 2 Intelligent Networking and the Transnational Corporation: Redefining Business Work Space
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    Chapter 3 The Effects of Information to Gain Employee Involvement and Achieve Organizational Convergence in a Media Setting
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    Chapter 4 Convergent Business Environments: Debating the Need for New Business Models, Organizational Structures and Management respectively Employee Competencies
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    Chapter 5 Converging Technologies and Diverging Market Trends of Internet/Web and Traditional Media
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    Chapter 6 Designing, Implementing and Producing for Participation: Media Convergence in Practice
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    Chapter 7 Transmedia Storytelling: The Roles and Stakes of the Different Participants in the Process of a Convergent Story, in Divergent Media and Artefacts
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    Chapter 8 Converging Universes and Media Niches in Serial Narratives: An Approach Through Information Architecture
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    Chapter 9 Micro-studios Meet Convergence Culture: Crossmedia, Clustering, Dialogues, Auto-communication
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    Chapter 10 Digital Doppelgängers: Converging Technologies and Techniques in 3D World Modeling, Video Game Design and Urban Design
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    Chapter 11 User Perspectives on Media Convergence: Results from Quantitative and Qualitative Studies
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    Chapter 12 Quality of Experience in Convergent Communication Ecosystems
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    Chapter 13 Interaction Design for Convergence Medias and Devices: A Multisensory Challenge
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    Chapter 14 Multimodal Interface for Effective Man Machine Interaction
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    Chapter 15 Gearing Up the Knowledge Engineers: Experience Design Through Effective Human-Computer Interaction
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    Chapter 16 Transmedia Perspectives
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    Chapter 17 Making Money with and through Information and Knowledge: Reflections on the Inner Context of Competitive Intelligence, Trend Analysis and Revenue Models of Media Companies
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    Chapter 18 A Model for Evaluating Converging Media for Advertising Purposes
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    Chapter 19 The Live Event Ecosystem: Local Media Against Global Ticket Sellers?
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    Chapter 20 Media Business Drivers and Concepts 2020: The Case of David and Goliath Revisited
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    Chapter 21 Media Convergence is NOT King: The Triadic Phenomenon of Media “Convergence-Divergence-Coexistence” IS King
Attention for Chapter 18: A Model for Evaluating Converging Media for Advertising Purposes
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Chapter title
A Model for Evaluating Converging Media for Advertising Purposes
Chapter number 18
Book title
Media Convergence Handbook - Vol. 2
Published by
Springer Berlin Heidelberg, May 2016
DOI 10.1007/978-3-642-54487-3_18
Book ISBNs
978-3-64-254486-6, 978-3-64-254487-3
Authors

Mattias Svahn, Richard Wahlund, Marie Denward, Claudia Rademaker, Patrik Nilsson, Svahn, Mattias, Wahlund, Richard, Denward, Marie, Rademaker, Claudia, Nilsson, Patrik

Editors

Artur Lugmayr, Cinzia Dal Zotto

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Librarian 1 33%
Student > Ph. D. Student 1 33%
Unknown 1 33%
Readers by discipline Count As %
Computer Science 1 33%
Unknown 2 67%