Marketing Challenges in a Turbulent Business Environment
Springer International Publishing
Chapter title |
Brand Familiarity in Latin America: A New Three-Dimensional Conceptualization and Measure
|
---|---|
Chapter number | 121 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_121 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
Eduardo Torres, Sergio Olavarrieta, Cristobal Barra |
Editors |
Mark D. Groza, Charles B. Ragland |
Country | Count | As % |
---|---|---|
Unknown | 3 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Unknown | 2 | 67% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 1 | 33% |
Unknown | 2 | 67% |