Marketing Challenges in a Turbulent Business Environment
Springer International Publishing
Chapter title |
Deciphering the Brand Value Structure: New Measures and Business Insights
|
---|---|
Chapter number | 46 |
Book title |
Marketing Challenges in a Turbulent Business Environment
|
Published by |
Springer International Publishing, January 2016
|
DOI | 10.1007/978-3-319-19428-8_46 |
Book ISBNs |
978-3-31-919427-1, 978-3-31-919428-8
|
Authors |
Chengliang Huang, Fang Wang, Xiao-Ping Steven Zhang |
Editors |
Mark D. Groza, Charles B. Ragland |
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 1 | 25% |
Lecturer | 1 | 25% |
Unknown | 2 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 2 | 50% |
Unknown | 2 | 50% |