You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Timeline
Mendeley readers
Chapter title |
Big Data Marketing During the Period 2012–2019: A Bibliometric Review
|
---|---|
Chapter number | 21 |
Book title |
Intelligent Computing, Information and Control Systems
|
Published by |
Springer, Cham, October 2019
|
DOI | 10.1007/978-3-030-30465-2_21 |
Book ISBNs |
978-3-03-030464-5, 978-3-03-030465-2
|
Authors |
Amelec Viloria, Jesús Vargas, Ernesto García Cali, David Martínez Sierra, Alexandra Perdomo Villalobos, Osman Redondo Bilbao, Alberto Enrique Mercado Sarmiento, Hugo Hernández-Palma, Viloria, Amelec, Vargas, Jesús, Cali, Ernesto García, Sierra, David Martínez, Villalobos, Alexandra Perdomo, Bilbao, Osman Redondo, Sarmiento, Alberto Enrique Mercado, Hernández-Palma, Hugo |
Mendeley readers
The data shown below were compiled from readership statistics for 19 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 19 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Researcher | 4 | 21% |
Student > Bachelor | 2 | 11% |
Professor | 2 | 11% |
Librarian | 1 | 5% |
Lecturer | 1 | 5% |
Other | 2 | 11% |
Unknown | 7 | 37% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 26% |
Computer Science | 2 | 11% |
Arts and Humanities | 1 | 5% |
Agricultural and Biological Sciences | 1 | 5% |
Economics, Econometrics and Finance | 1 | 5% |
Other | 2 | 11% |
Unknown | 7 | 37% |