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X Demographics
Mendeley readers
| Chapter title |
Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation
|
|---|---|
| Chapter number | 4 |
| Book title |
Digital Transformation in Business and Society
|
| Published by |
Palgrave Macmillan, Cham, October 2019
|
| DOI | 10.1007/978-3-030-08277-2_4 |
| Book ISBNs |
978-3-03-008276-5, 978-3-03-008277-2
|
| Authors |
Ogechi Adeola, Robert Ebo Hinson, Olaniyi Evans, Adeola, Ogechi, Hinson, Robert Ebo, Evans, Olaniyi |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 320 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 320 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 31 | 10% |
| Lecturer | 29 | 9% |
| Student > Bachelor | 18 | 6% |
| Student > Ph. D. Student | 17 | 5% |
| Student > Doctoral Student | 14 | 4% |
| Other | 53 | 17% |
| Unknown | 158 | 49% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 81 | 25% |
| Social Sciences | 21 | 7% |
| Economics, Econometrics and Finance | 14 | 4% |
| Computer Science | 12 | 4% |
| Engineering | 9 | 3% |
| Other | 28 | 9% |
| Unknown | 155 | 48% |