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Design Thinking for Strategy

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Cover of 'Design Thinking for Strategy'

Table of Contents

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    Book Overview
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    Chapter 1 Understanding the Need for a New Approach to Strategy Development
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    Chapter 2 Recognizing Key Insights That Make Design Thinking Valuable to Strategy
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    Chapter 3 Revisiting the Business Model Canvas as a Common Language
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    Chapter 4 Gaining a Collective Understanding of the Strategy Development Challenge
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    Chapter 5 A Novel Strategy Development Process Based on Design Thinking
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    Chapter 6 Understanding the Industry Environment and Its Implications to Strategy
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    Chapter 7 Choosing a Tangible Strategic Focus Rather Than Building Upon an Abstract Vision
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    Chapter 8 Gaining Insights by Observing Target Customers in Their Natural Environment
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    Chapter 9 Understanding Target Populations and Their Jobs-to-Be-Done Through Learning
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    Chapter 10 Shaping the Strategy by Designing Business Model Prototypes
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    Chapter 11 Managing Uncertainty Through Experiment-Based Validation
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    Chapter 12 Exploiting Findings from Game Theory to Succeed in a Competitive Environment
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    Chapter 13 Laying the Groundwork for Strategy Implementation Through Stakeholder Focused Communication
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