Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
Springer International Publishing
Chapter title |
Price Discount and Gift Choice: The Interplay Between Economic and Social Value
|
---|---|
Chapter number | 168 |
Book title |
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?
|
Published in |
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, March 2016
|
DOI | 10.1007/978-3-319-26647-3_168 |
Book ISBNs |
978-3-31-926646-6, 978-3-31-926647-3
|
Authors |
Zhuofan Zhang, Fernando R. Jiménez |
Editors |
Kacy K. Kim |