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Mendeley readers
Chapter title |
Developing Scale to Measure Perceived Brand Literacy of Consumer Products: An Empirical Experiment
|
---|---|
Chapter number | 15 |
Book title |
Innovation, Technology, and Market Ecosystems
|
Published by |
Palgrave Macmillan, Cham, January 2020
|
DOI | 10.1007/978-3-030-23010-4_15 |
Book ISBNs |
978-3-03-023009-8, 978-3-03-023010-4
|
Authors |
Ananya Rajagopal, Rajagopal, Ananya |
Mendeley readers
The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 4 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 1 | 25% |
Unknown | 3 | 75% |
Readers by discipline | Count | As % |
---|---|---|
Social Sciences | 1 | 25% |
Unknown | 3 | 75% |