Organizational Legitimacy
Springer International Publishing
Chapter title |
Neuromarketing as a Subject of Legitimacy
|
---|---|
Chapter number | 7 |
Book title |
Organizational Legitimacy
|
Published by |
Springer, Cham, January 2018
|
DOI | 10.1007/978-3-319-75990-6_7 |
Book ISBNs |
978-3-31-975989-0, 978-3-31-975990-6
|
Authors |
María-Ángeles Revilla-Camacho, Francisco-José Cossío-Silva, Carmelo Mercado-Idoeta |
Country | Count | As % |
---|---|---|
United States | 1 | 50% |
Spain | 1 | 50% |
Type | Count | As % |
---|---|---|
Members of the public | 2 | 100% |
Country | Count | As % |
---|---|---|
Unknown | 19 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 4 | 21% |
Unspecified | 2 | 11% |
Professor | 2 | 11% |
Student > Master | 2 | 11% |
Student > Doctoral Student | 1 | 5% |
Other | 1 | 5% |
Unknown | 7 | 37% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 8 | 42% |
Unspecified | 2 | 11% |
Economics, Econometrics and Finance | 1 | 5% |
Neuroscience | 1 | 5% |
Unknown | 7 | 37% |