Business, Economics, Financial Sciences, and Management
Springer Berlin Heidelberg
Chapter title |
Internal Marketing Establishes the Culture of Market Orientation
|
---|---|
Chapter number | 65 |
Book title |
Business, Economics, Financial Sciences, and Management
|
Published by |
Springer, Berlin, Heidelberg, January 2012
|
DOI | 10.1007/978-3-642-27966-9_65 |
Book ISBNs |
978-3-64-227965-2, 978-3-64-227966-9
|
Authors |
Yafang Tsai, Shih-Wang Wu, Sue-Ting Chang |
Country | Count | As % |
---|---|---|
Malaysia | 1 | 4% |
Unknown | 22 | 96% |
Readers by professional status | Count | As % |
---|---|---|
Lecturer > Senior Lecturer | 4 | 17% |
Student > Ph. D. Student | 4 | 17% |
Student > Doctoral Student | 3 | 13% |
Student > Postgraduate | 2 | 9% |
Professor | 2 | 9% |
Other | 3 | 13% |
Unknown | 5 | 22% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 13 | 57% |
Social Sciences | 3 | 13% |
Arts and Humanities | 2 | 9% |
Unknown | 5 | 22% |