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Mendeley readers
Chapter title |
The Effect of Internet Celebrity’s Endorsement on Consumer Purchase Intention
|
---|---|
Chapter number | 18 |
Book title |
HCI in Business, Government and Organizations. eCommerce and Consumer Behavior
|
Published by |
Springer, Cham, July 2019
|
DOI | 10.1007/978-3-030-22335-9_18 |
Book ISBNs |
978-3-03-022334-2, 978-3-03-022335-9
|
Authors |
Yi-Cheng Ku, Yie-Fang Kao, MingJiao Qin, Ku, Yi-Cheng, Kao, Yie-Fang, Qin, MingJiao |
Mendeley readers
The data shown below were compiled from readership statistics for 42 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 42 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 8 | 19% |
Unspecified | 4 | 10% |
Student > Bachelor | 4 | 10% |
Student > Doctoral Student | 2 | 5% |
Student > Ph. D. Student | 1 | 2% |
Other | 3 | 7% |
Unknown | 20 | 48% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 11 | 26% |
Unspecified | 4 | 10% |
Economics, Econometrics and Finance | 2 | 5% |
Biochemistry, Genetics and Molecular Biology | 1 | 2% |
Arts and Humanities | 1 | 2% |
Other | 4 | 10% |
Unknown | 19 | 45% |