Asian Brand Strategy
Springer
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Timeline
Mendeley readers
| Title |
Asian Brand Strategy
|
|---|---|
| Published by |
Springer, October 2005
|
| DOI | 10.1057/9780230513068 |
| ISBNs |
978-0-230-51306-8, 978-1-349-54370-0
|
| Authors |
Roll, Martin |
Mendeley readers
The data shown below were compiled from readership statistics for 64 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Denmark | 1 | 2% |
| Unknown | 63 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 13 | 20% |
| Student > Ph. D. Student | 11 | 17% |
| Student > Master | 10 | 16% |
| Student > Postgraduate | 6 | 9% |
| Researcher | 5 | 8% |
| Other | 9 | 14% |
| Unknown | 10 | 16% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 30 | 47% |
| Social Sciences | 12 | 19% |
| Unspecified | 2 | 3% |
| Arts and Humanities | 2 | 3% |
| Economics, Econometrics and Finance | 2 | 3% |
| Other | 6 | 9% |
| Unknown | 10 | 16% |