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Timeline
Mendeley readers
Chapter title |
Key Success Factors of Brand Marketing for Creating the Brand Value Based on a MCDM Model Combining DEMATEL with ANP Methods
|
---|---|
Chapter number | 70 |
Book title |
Advances in Intelligent Decision Technologies
|
Published by |
Springer, Berlin, Heidelberg, January 2010
|
DOI | 10.1007/978-3-642-14616-9_70 |
Book ISBNs |
978-3-64-214615-2, 978-3-64-214616-9
|
Authors |
Yung-Lan Wang, Gwo-Hshiung Tzeng, Wen-Shiung Lee, Wang, Yung-Lan, Tzeng, Gwo-Hshiung, Lee, Wen-Shiung |
Mendeley readers
The data shown below were compiled from readership statistics for 34 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 34 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Ph. D. Student | 8 | 24% |
Student > Bachelor | 7 | 21% |
Student > Master | 3 | 9% |
Other | 2 | 6% |
Student > Postgraduate | 2 | 6% |
Other | 4 | 12% |
Unknown | 8 | 24% |
Readers by discipline | Count | As % |
---|---|---|
Engineering | 11 | 32% |
Business, Management and Accounting | 6 | 18% |
Economics, Econometrics and Finance | 3 | 9% |
Mathematics | 1 | 3% |
Agricultural and Biological Sciences | 1 | 3% |
Other | 2 | 6% |
Unknown | 10 | 29% |