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Case Studies on Social Marketing

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Cover of 'Case Studies on Social Marketing'

Table of Contents

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    Book Overview
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    Chapter 1 Theoretical Background: Introduction to Social Marketing
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    Chapter 2 Greenpeace: The Threat of the Dark Side of Volkswagen
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    Chapter 3 Plan of Action Against the Fire: Educational Programme “Bombi, the Firefighter”
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    Chapter 4 Greenpeace’s Detox Campaign: Towards a More Sustainable Textile Industry
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    Chapter 5 Going Beyond Downstream Social Marketing: The Case of “Jamie’s Food Revolution”
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    Chapter 6 How to Promote Blood Donation? The Case of the Blood Donor Association of Cantabria (Spain)
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    Chapter 7 The Importance of Social Marketing in Global Health Emergencies: The Case of Zika Virus Infection
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    Chapter 8 Social Marketing Applied to HIV/AIDS Prevention: The Case of a Five-Year Governmental Response in Portugal
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    Chapter 9 Social Knowledge in Public Health: Case Study on Substantiating and Instrumenting the Social Marketing Campaigns in Romania
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    Chapter 10 Vidyasagar Institute of Mental Health: Bringing People Together for a Cause
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    Chapter 11 How to Encourage the Consumption of Tap Water: A Case Study on Águas do Porto
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    Chapter 12 The Role of Social Marketing in a Controversial Cause: The Eradication of Child Marriage
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    Chapter 13 A Successful Festival for Kids in Győr
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    Chapter 14 Social Marketing for Social Innovation: The Employment Plan of the Spanish Red Cross as a Case Study
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    Chapter 15 The Role of Civil Society Organizations in Social Innovation as an Example of the New Social Marketing
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    Chapter 16 The Social Role of Awareness Campaigns on Consumer Protection: An Extension of the Social Marketing Area
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    Chapter 17 Preventing Youth Violence in El Salvador: A Relational Social Marketing Model
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    Chapter 18 Equality and Gender-Based Violence in the University: A Practical Case of Social Marketing to Implement in the Framework of Non-Profit Marketing Studies
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    Chapter 19 Social Marketing and Their Related Challenges for the Limited Access for People Living with a Disability: A Serbian Case Study
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    Chapter 20 Social Marketing in the General Directorate of Traffic’s Campaign Called “Caminantedigital”
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    Chapter 21 Combat to Abandonment and Mistreatment of Animals: A Case Study Applied to the Public Security Police (Portugal)
Attention for Chapter 8: Social Marketing Applied to HIV/AIDS Prevention: The Case of a Five-Year Governmental Response in Portugal
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Chapter title
Social Marketing Applied to HIV/AIDS Prevention: The Case of a Five-Year Governmental Response in Portugal
Chapter number 8
Book title
Case Studies on Social Marketing
Published by
Springer, Cham, January 2019
DOI 10.1007/978-3-030-04843-3_8
Book ISBNs
978-3-03-004842-6, 978-3-03-004843-3
Authors

Beatriz Casais, João F. Proença, Henrique Barros, Casais, Beatriz, Proença, João F., Barros, Henrique

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X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
 Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 2 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 2 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 1 50%
Unknown 1 50%
Readers by discipline Count As %
Arts and Humanities 1 50%
Unknown 1 50%

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