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Timeline
Mendeley readers
Chapter title |
Managing Brand Image in a Global Context
|
---|---|
Chapter number | 12 |
Book title |
The Globalization Conundrum—Dark Clouds behind the Silver Lining
|
Published by |
Springer, Singapore, January 2019
|
DOI | 10.1007/978-981-13-1727-9_12 |
Book ISBNs |
978-9-81-131726-2, 978-9-81-131727-9
|
Authors |
Kirti Dutta, Dutta, Kirti |
Mendeley readers
The data shown below were compiled from readership statistics for 20 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 20 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 2 | 10% |
Student > Master | 2 | 10% |
Student > Doctoral Student | 1 | 5% |
Unspecified | 1 | 5% |
Professor | 1 | 5% |
Other | 1 | 5% |
Unknown | 12 | 60% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 15% |
Unspecified | 1 | 5% |
Computer Science | 1 | 5% |
Economics, Econometrics and Finance | 1 | 5% |
Unknown | 14 | 70% |