Konzepte und Strategien für Omnichannel-Exzellenz
Springer Fachmedien Wiesbaden
Chapter title |
Stand der Forschung – Entwicklung von Omnichannel-Strategien als Antwort auf neues Konsumentenverhalten
|
---|---|
Chapter number | 1 |
Book title |
Konzepte und Strategien für Omnichannel-Exzellenz
|
Published by |
Springer Gabler, Wiesbaden, January 2018
|
DOI | 10.1007/978-3-658-20182-1_1 |
Book ISBNs |
978-3-65-820181-4, 978-3-65-820182-1
|
Authors |
Audrey Mehn, Vanessa Wirtz |
Country | Count | As % |
---|---|---|
Unknown | 47 | 100% |
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 17 | 36% |
Student > Master | 10 | 21% |
Student > Doctoral Student | 1 | 2% |
Unknown | 19 | 40% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 13 | 28% |
Computer Science | 6 | 13% |
Economics, Econometrics and Finance | 5 | 11% |
Social Sciences | 1 | 2% |
Engineering | 1 | 2% |
Other | 0 | 0% |
Unknown | 21 | 45% |