China Goes West
Palgrave Macmillan UK
Chapter title |
Global Recognition: Can Chinese Firms Build Global Brands?
|
---|---|
Chapter number | 5 |
Book title |
China Goes West
|
Published by |
Palgrave Macmillan, London, January 2014
|
DOI | 10.1007/978-1-137-29393-0_5 |
Book ISBNs |
978-1-349-67122-9, 978-1-137-29393-0
|
Authors |
Joel Backaler, Backaler, Joel |