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Mendeley readers
Chapter title |
Multiple Buying Behavior as an Indicator of Brand Loyalty: An Association Rule Application
|
---|---|
Chapter number | 15 |
Book title |
Advances in Data Mining. Applications and Theoretical Aspects
|
Published by |
Springer, Berlin, Heidelberg, July 2013
|
DOI | 10.1007/978-3-642-39736-3_15 |
Book ISBNs |
978-3-64-239735-6, 978-3-64-239736-3
|
Authors |
Diren Bulut, Umman Tuğba Gursoy, Kemal Kurtulus, Bulut, Diren, Gursoy, Umman Tuğba, Kurtulus, Kemal |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 1 | 10% |
Professor | 1 | 10% |
Lecturer | 1 | 10% |
Student > Postgraduate | 1 | 10% |
Other | 1 | 10% |
Other | 0 | 0% |
Unknown | 5 | 50% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 30% |
Unspecified | 1 | 10% |
Computer Science | 1 | 10% |
Unknown | 5 | 50% |