Attention for Chapter 117:
Brand Personality in Industrial Markets: Conceptualization and Measurement
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Chapter title |
Brand Personality in Industrial Markets: Conceptualization and Measurement
|
Chapter number |
117 |
Book title |
Marketing Dynamism & Sustainability: Things Change, Things Stay the Same…
|
Published by |
Springer, Cham, January 2015
|
DOI |
10.1007/978-3-319-10912-1_117 |
Book ISBNs |
978-3-31-910911-4, 978-3-31-910912-1
|
Authors |
Alke Toellner, Markus Blut, Stefanie Paluch, Toellner, Alke, Blut, Markus, Paluch, Stefanie
|
Mendeley readers
Mendeley readers
Geographical breakdown
Country |
Count |
As % |
Unknown |
3 |
100% |
Demographic breakdown
Readers by professional status |
Count |
As % |
Student > Doctoral Student |
1 |
33% |
Unknown |
2 |
67% |
Readers by discipline |
Count |
As % |
Unknown |
3 |
100% |