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Timeline
Mendeley readers
Chapter title |
The Effect of Perceived Corporate Competencies on Onsumer Based Brand Equity: A Comparison between Domestic and Foreign Markets
|
---|---|
Chapter number | 7 |
Book title |
Cultural Perspectives in a Global Marketplace
|
Published by |
Springer, Cham, January 2015
|
DOI | 10.1007/978-3-319-18696-2_7 |
Book ISBNs |
978-3-31-918695-5, 978-3-31-918696-2
|
Authors |
Frank Huber, Frederik Meyer, Johannes Vogel, Julia Zimmermann |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 8 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer > Senior Lecturer | 2 | 25% |
Student > Ph. D. Student | 1 | 13% |
Researcher | 1 | 13% |
Student > Master | 1 | 13% |
Unknown | 3 | 38% |
Readers by discipline | Count | As % |
---|---|---|
Engineering | 2 | 25% |
Psychology | 1 | 13% |
Social Sciences | 1 | 13% |
Decision Sciences | 1 | 13% |
Unknown | 3 | 38% |