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Place Branding

Overview of attention for book
Place Branding
Palgrave Macmillan UK

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introdution
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    Chapter 2 The Origins of Place Branding
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    Chapter 3 Immediate Discipline
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    Chapter 4 Strategic Place Branding Elements
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    Chapter 5 Signature Case Dubai: Brand Strategy
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    Chapter 6 Case Zeeland (The Netherlands): Place Identity Research
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    Chapter 7 Case Flanders (Belgium): Place Identity Research
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    Chapter 8 Place Brand Performance Elements
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    Chapter 9 Signature Case Dubai: Projected Image Research
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    Chapter 10 Mini Case Zeeland (The Netherlands): Place Experience
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    Chapter 11 Place Brand Satisfaction Elements
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    Chapter 12 Case The Netherlands: Perceived Image Research
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    Chapter 13 Signature Case Dubai: Perceived Image Research
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    Chapter 14 The 3-Gap Place Branding Model
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    Chapter 15 Signature Case Dubai: Research Conclusions
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    Chapter 16 How to Build Strong Place Brands that Bridge Gaps
Attention for Chapter 9: Signature Case Dubai: Projected Image Research
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Chapter title
Signature Case Dubai: Projected Image Research
Chapter number 9
Book title
Place Branding
Published by
Palgrave Macmillan UK
DOI 10.1007/978-0-230-24702-4_9
Book ISBNs
978-1-349-31167-5, 978-0-230-24702-4
Authors

Govers, Robert, Go, Frank

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Researcher 1 100%
Readers by discipline Count As %
Social Sciences 1 100%

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